How to Become a Hybrid Creator

🛫 Brought to you by INBOUND 2025

Let’s be real…most conferences sound the same.

Big buzzwords. Boring panels. Zero follow-through.

INBOUND is different.

Time wasted is my biggest pet peeve, and this year has taught me that time invested should deliver a 2X return. 

If you think this newsletter delivers playbooks and tactics to grow your business, you’ll love INBOUND. 

This year, I’m partnering with INBOUND 2025 to help you get in the room too.

🎤 200+ speakers, zero fluff

Think Amy Poehler, Marques Brownlee, Dharmesh Shah, Glennon Doyle, Sydney Sloan…

The mix of tech leaders, creatives, execs, and operators? Unreal.

🧠 The insights stick

Every keynote hits. Every breakout offers something tactical. It’s not just talk—it’s next steps.

🚀 It’s built for people like us

Founders. Marketers. Creators. Builders. People who think deeply and execute quickly.

🎟️ Want in? Here’s how to save. As a partner, I’ve got a special code just for this list:

Use code BRANDON-INBOUND25 for 10% OFF

Limited to 10 tickets only.

I always say: put yourself in the rooms that make you think bigger … INBOUND is one of those rooms.

If you will be there, reply back “INBOUND”, I’d love to meet you there.

🤔 Becoming a Hybrid Creator

One mindset holds many creatorpreneurs back

I need to “niche down” and separate my passions to grow.

But in reality, the future belongs to the hybrid creator.

The “this AND that” personal brands.

You’re not just a marketer. You’re a marketer who runs marathons.

A business founder who loves fashion.

A strategist who’s also raising kids, painting, or learning chess.

The more of your authentic, multifaceted self you bring to your content, the more magnetic and sustainable your brand becomes.

That’s the new formula of building and monetizing content, and it works because it doesn’t try to fit you into a box.

♟️ The Hybrid Creator Gameplan

1. Build From Your Mission, Not a Niche

Your niche can shift. Your mission is more rooted.

My mission? Be the mentor I never had in marketing.

That mission allows me to talk career, creativity, content, and personal growth without content confusion.

Ask yourself: What problem am I solving that I deeply care about?

2. Create a Content Formula That Serves You

Forget overthinking formats. Start with this:

• Hook → Make it scrollstopping.

• Shift → Reframe a common belief.

• Deliver → Give a framework.

• CTA → Prompt action or reply.

It’s your repeatable rhythm.

3. Define Your Content Aesthetic

Visuals consistency build memory equity.

Use 2-3 consistent colors, fonts, and visual patterns. _{(This is bigger than you think!)}

You ARE a brand. In the same way, your favorite brand has brand guidelines; you need your own set of brand codes.

Choose one voice and commit (playful, mentoring, witty?)

Consistency isn’t boring, it’s branding.

4. Your Interests Create a Signature Brand

This is how you become the niche.

Let your audience connect the dots between your passions, not separate them.

• Fashion + Marketing = A Stylish Creator

• Solo travel + Strategy = Content with freedom (time & location)

• Fitness + Freelance = Performance habits for high achievers

These mashups stick in people’s minds and they’re easier to create content around for years.

If your formula and aesthetic feel natural to you, content creation gets easier, not harder over time.

📱 “Do I need two accounts for my interest?”

Maybe? 🤷 … but you might not need to split yourself in two to succeed.

In fact, the opposite can be true.

Your unique combination of interests is what makes your content unforgettable.

1. Define your mission.

2. Create a formula that fits your rhythm.

3. Design an aesthetic that leaves an impression.

4. And don’t be afraid to bring your whole self into the frame.

You don’t need a niche. You ARE the niche.

👉 Reply to this email and tell me: What’s your “this AND that”? What mix makes your brand truly yours?

📚️ Free Resources to Help You Scale

Playbooks for Creatorpreneurs who think like CEOs.

ICYMI—I recently dropped a few free resources to help you level up your content and income this year. Grab both below 👇

📓 The 5-Star Rated Goal Planner

“Planner” doesn’t do this justice. This five-star rated guide is a powerful hub that helps you clarify what you want, who you want to become, and how you’ll get there.

📄 The Brand Deal Blueprint (No Luck Required)

A step-by-step guide to landing paid brand deals—even if you have a small audience and zero connections.