The Anti-Burnout Content Plan

A weekly workflow for creators who want results — not burnout.

I love hearing about your content struggles (not in an evil way) but because chances are, I’ve had them too.

In the welcome survey, 46% of you said you spend less than 5 hours a week on content.

And that’s not the problem.

The problem is doing it without a playbook.

Survey Results are crazy…

Let’s fix that.

This issue breaks down my 4-Step Anti-Burnout Strategy — a time-efficient workflow for marketers, creators and solopreneurs who want to stay consistent without losing their minds.

Just structure → output → results.

Let’s get into it. 👇🏾

💻️ 4 Step Anti-Burnout Strategy

You don’t need to post daily. You need to post intentionally.

That’s exactly what this system is built for.

It breaks content creation into four clear phases, so you can spend less time guessing and more time executing.

Just a framework you can read, apply, adapt, and repeat.

Phase 1: Capture Always (30 mins/day, throughout the week)

The greats don’t just create — they capture.

Instead of sitting down and forcing ideas, they build a habit of collecting content as they move through their day.

This phase is about stacking assets you can pull from later.

With a little intention, you’ll always have content to post — even when you’re offline.

I don’t know about you … but that’s my ultimate goal.

Here’s my blueprint…

  • Take 3–5 aesthetic photos and 3 video clips each day. Think b-roll, setups, outfit checks, daily habits, or casual vlog.

  • By the end of the week, you’ll have 30+ photos and 20+ video clips ready to go.

  • Delay your content by 2-5 days. This gives you time to plan, schedule, and edit with less stress.

  • That visual library fuels everything: IG Stories, Reels, LinkedIn graphics, carousels, and more.

Phase 2: Plan (30 minutes)

Planning is what turns random ideas into intentional content.

This phase helps you translate what you’ve captured into meaningful posts that support your brand, audience, or product.

You don’t need 20 new ideas each week — just a few strong ones that can be stretched across formats.

  • For video creators: lean on tools like CapCut, Captions, Temply, or VEED to save editing time with their templates.

  • For writers: expand 3–5 full posts into 10-30 micro posts.

  • If you’re stuck, revisit your content pillars and look for patterns in what’s already worked.

 🧠 Quick break… [Sponsored]

Before we dive back in, a quick nod to our sponsor powering this issue…

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Phase 3: Produce & Package (60 minutes)

This is where ideas become assets.

You’ll take what you’ve planned and turn it into actual content that’s polished, ready, and built for scale, not chaos.

I like to think of this phase as your content “batch kitchen.”

You prep once, eat all week.

  • Turn your weekly ideas into 5–7 posts, ready to go. These can be video scripts, carousels, tweet threads, or captions.

  • Repurpose each idea into 2–3 different formats. One concept could be a Reel, a tweet, and a LinkedIn post.

  • Use past top-performers as templates to move faster. Content doesn’t always need to be original — it needs to be useful.

Phase 4: Schedule + Systemize (60 minutes)

The final step is setting your system on autopilot.

It’s not just about getting content out the door — it’s about making it sustainable.

Once this phase is in place, consistency becomes your baseline, not your goal.

  • Schedule your posts using tools like Sprout Social.

  • Keep a bank of evergreen posts you can rotate through when life gets busy.

  • Repost top-performing content every 6–8 weeks — most of your audience didn’t see it the first time anyway.

If you want to focus on LinkedIn in particular — read this.

⚠️ Bonus Tips to Keep in Mind

  1. Don’t chase every trend. Build a foundation of evergreen content first.

  2. Your workflow matters more than the platform. Nail your process before switching tools.

  3. Momentum beats perfection. Done content does more than “pending” content.

  4. Consistency doesn’t mean daily — it means repeatable.

💬 Let’s Wrap This Up:

If you feel like content is a never-ending chore, you will never stick with it.

My content framework works because it puts you in control of your output and your energy. Try it this week and watch how much easier everything becomes.

📚️ Free Resources to Scale

Playbooks for Creatorpreneurs who think like CEOs.

 

ICYMI — I’ve dropped a few free tools designed to help creators like you grow faster and earn smarter—without the guesswork.

From planning your goals, to landing brand deals, to writing scroll-stopping hooks—there’s something in here for wherever you’re at.

Brandon Smithwrick

Thanks for reading!

Say hi 👋 on LinkedIn or Instagram

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