The last two months, I’ve gotten very serious about my health and recovery.

Full blood work, a gut test, the whole thing. I’ve taken greens daily for years, but dialing in protein, macros, and consistency has been the unlock.

When the client calls stack and I’m squeezing in workouts, Huel is my no-excuses meal.

It’s the easiest way I’ve found to hit macros, keep energy steady, and not default to junk when the day gets chaotic.

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Ten years of running social for brands taught me one rule: match the incentive.

I've done this for big brands, now I want to do it for your content.

Let’s figure out why good posts are … good. (poetic, I know)

⬇ Use the framework below to read those signals, pull the right levers, and repeat.

Visibility is monetization … if you use it right.

A strong post isn’t luck. It’s the result of choices that aligned perfectly.

Run an autopsy on your post, isolate the levers, and reuse them next time.

The AUTOPSY framework:

Your next move is to copy your post into a note.

Under each letter above, write one sentence.

Circle the strongest lever (hook, proof, or offer).

That’s your foundation to now remix this for the next post.

Copying a post bar for bar is lazy.

Copying the mechanics? … I mean, that’s just smart.

You can use AI to analyze your post wins or deconstruct the wins of other people, then rebuild in your voice for your niche.

Paste your post or link or transcript and run this prompt:

^{You are my content forensics analyst and content strategist who creates content that gets 10,000,000+ views/impressions. You understand human psychology and what makes people stop scrolling on social media. You’ve analyzed and studied platform algorithms and have a deep understanding of what they prioritize and what gets a user’s post ranked highly, considering everything from the hook to dwell time to shareability to what garners comments and saves. Your job is to analyze the content below and tell me: 1) Audience + one-line pain point. 2) Hook breakdown (claim, tension, specificity; why it stops the scroll). 3) Structure map (format, length, beats, pacing). 4) Proof elements (screenshots, numbers, testimonials). 5) CTA + friction (what action, how easy). 6) Distribution context (timing, platform norms used). 7) Three reusable mechanics, stated abstractly, that I can apply again. 8) An 80–100 word rewrite in my voice for [MY NICHE/TOPIC] using the same mechanics from a new angle. 9) If video, include a shot list (opening frame, A-roll/B-roll, on-screen text, cut cadence) and audio beats (pattern interrupts, pause points). 10) If text, include the hook schema and CTA style. 11) Three experiments to test next week (change only one variable: hook, proof, or ask). Think deeply about this and report back; my job depends on it. Content to analyze: [PASTE LINK OR TEXT]}

🔼 This is actually the short version.

I've created a comprehensive AI prompt specifically for this community, so you can copy and apply it to your content.

A win is a waste if you don’t understand it.

That’s why I love using a swipe vault, which turns one good post into ten copycats and a repeatable format library you can reference weekly.

You're busy … so copy mine 👇

You can use Notion or a Google Sheet, but you want to know the following:

Title, Format, Hook, CTA, Topic, Goal (reach/lead/sale), Metrics (ER, saves, profile views, CTR).

Bonus, you can even score your favs (1–5).

Copy that template above and save your top posts 5–10 each month, and any comment threads that convert.

How to use your vault on new content:

👇 _{keep reading for more…}

You already did the hard part … making something people cared about and hitting publish.

Now do the smart part.

“yOu dOn’t nEeD nEw iDeAs, yOu nEeD tO rEpUrPoSe tHe oNeS yOu hAvE.” - unknown

I hate jargon, and I know I promised no recycled tips, but … repurpose your post please🤦.

Open your vault, break down what’s working, and schedule a new remix.

Stop guessing. Start stealing from yourself.

Know someone who needs this? Forward it to a creator, a founder, or your social team so they can put the Autopsy Framework to work this week.

How to Land Your First Brand Deal: Whether you’re an aspiring influencer, UGC creator, or building a personal brand, this guide shows the exact steps to secure paid partnerships—even with zero experience.

2025 Goals & Habit Tracker (Notion): Plan your year on one page—set quarterly goals, track habits, and review progress so you stick to the plan.

250 Proven LinkedIn Hooks: Plug-and-play openers organized by content type to stop the scroll, earn replies, and turn views into leads.

Creatorpreneur Toolkit (60+ Tools): My vetted stack across creation, automation, analytics, and monetization—save time, skip the guesswork, build faster.

I share quick, practical plays on brand, monetization, and growth—plus where I’m speaking next.

Catch up in minutes:

🗞️ HubSpot featured me in the Masters in Marketing newsletter — Read the interview

🎤 I’m heading to TEDNEXT in Atlanta — Join me in ATL

💼 Create content on LinkedIn? This tool audits your posts and suggests fixes — Start a free trial

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