Your first $1K is closer than you think...

The difference between $0 and $1K is clarity, not clout. Start here.

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Making $1,000 online is actually easier than making your first $100.

Triggering but true.

Welcome back to Content to Commas — your weekly playbook to turning content into income and growing your brand (personal or professional).

I’m writing to you this week from LA at Canva Create (side note: if you use Canva to make content, your life is about to get way easier).

But this issue isn’t about that — so if you’re curious, check out my friend Lia Haberman’s newsletter, ICYMI, for the full breakdown.

Now, back to business.

This week, I want to help you get paid for the content you already know how to create.

That first $100 online? It’s awkward. It’s slow. It’s full of second-guessing.

But your first $1K? That’s momentum — and there’s a proven path to get there.

Let’s get to work. 👇🏾

💰️ The $0 to $1K Content Monetization Playbook

Making $100 online is harder than making $1,000.

Why? Because once you figure out what your audience is willing to give you $1 for, it’s just a matter of scaling and repeating.

So, let’s skip the fluff.

If you want to make your first $1,000 online, this is the playbook.

This works because it builds momentum, not perfection.

Step 1: Choose Your Content Vehicle

Before you begin to monetize, you need to know how you’re gonna make money. Here are your three best bets:

→ Monetize your skill – Freelance your knowledge. Offer coaching. Take on consulting calls. If you’re good at something, there’s someone out there willing to pay to shortcut the learning curve.

→ Monetize your expertise – Digital downloads, Notion templates, content audits, Canva kits. These scale easily and don’t require selling your time.

→ Monetize your following – Create content and monetize it with UGC deals, brand partnerships, or affiliate links. You don’t need a huge audience — just a clear niche and a consistent voice.

As always — Pick one to start.

Grab the PDF guide below to learn more.

Step 2: Build a Monetizable Offer

This will take the most time — but it’s the step that unlocks everything.

Don’t overthink it. Your offer should be stupidly simple.

One problem solved. One landing page or link. One clear call to action.

Your job is to answer this:

What does your offer help people do faster, better, or easier?

That’s it. That’s the bar.

You can refine it later. Right now, just get it live.

Done is better than perfect — and perfect doesn’t pay the bills.

Step 3: Turn Attention into Income

You’ve got eyes on your content — now it’s time to make them count.

Set up a monetization link in your bio (Linktree, Gumroad, Stan Store, Amazon Storefront, LTK, whatever fits).

Offer pointed help — don’t be shy with your CTAs. Try: “DM me ‘audit’ if you want this.”

Once you land your first win?

Screenshot it. Save it. Share it.

Social proof will serve as additional content and drive the key action you want your community to take.

Because proof builds momentum — and momentum builds income.

Step 4: Organic Content Drives Monetization

Organic content should take up 80% of your time. Why?

The content that got you here is what builds trust, grows your audience, and creates the demand.

Never let sales content overpower the value-driven content that earned attention in the first place.

Here’s my rule: More organic posts than promos. Always.

Nobody likes to feel like they’re being marketed to.

So, when you promote your offer, make sure it is authentic and useful alongside your regular posts.

What’s your current money vehicle?

I broke down 3 ways to start monetizing your content. I’d love to know — which one are you focused on right now?

Login or Subscribe to participate in polls.

🤳 Sponsored by MiniSocial

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Seamlessly activate 10, 25, 50, or 100 micro-influencers without any of the lift AND get content that converts, it's the best of both worlds.

🗽 NYC: IRL Creator Tools Panel & Mixer

NYC, pull up — this Tuesday, April 15th.

Creator Economy NYC is teaming up with Notion for a special night celebrating two big launches: their first-ever Creator Program and the debut of Notion Mail.

Best of all, they are bringing together a powerhouse lineup of creators for an evening of drinks, light bites, and meaningful conversation—all about the tools, systems, and workflows that fuel today’s most successful content engines.

You’ll hear from Gabby Beckford, Shervin Shares, Julia Fei, and yours truly — with the convo led by the amazing Brett Dashevsky.

Spots are limited, so hit that RSVP before it fills up.

📚️ Free Resources to Scale

Playbooks for Creatorpreneurs who think like CEOs.

 

ICYMI—I recently dropped a few free resources to help you increase your content and income this year. Grab both below 👇

📓 The 2025 Goal Planner

“Planner” doesn’t do this justice. This five-star-rated guide is a powerful hub that helps you clarify what you want, who you want to become, and how you’ll get there.

📄 The Brand Deal Blueprint (No Luck Required)

A step-by-step guide to landing paid brand deals—even if you have a small audience and zero connections.

🪝 LinkedIn Hooks Playbook

Struggling to stop the scroll? Here are 250 proven LinkedIn hook templates—organized by content type—to help you boost engagement, grow your audience, and turn attention into opportunity.

Brandon Smithwrick

Thanks for reading!

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