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Real question … do you like the business you’re building?

A founder friend asked me that this week, and it hit hard.

We all start the same; with passion.

Then, before we know it, we’re buried in endless admin tasks and getting away from the very things that got us here in the first place.

Over the past few days, I’ve balanced startup advisory calls, mentoring sessions, brand deals, a 9-to-5, and prepping for speaking gigs while my mind spins with new ideas. I love what I’m building but unmanaged, this hustle can become a self-made prison with no time left to enjoy the life I’m working so hard for.

On three separate advisory calls, one theme can coming up: doing the boring stuff first is the only way to stay on track and keep loving what you do.

So this week I want to unpack why tackling the unsexy stuff upfront is your ticket to building sustainably and actually enjoying the journey.

In this issue, we’ll cover:

  • A free virtual event for creator businesses by Beehiiv

  • Why boring stuff like processes and systems actually matter

Let’s get to work!

— Brandon Smithwrick

One more thing … we just launched a Content to Commas broadcast channel on Instagram and a LinkedIn Page join us for extra content and midweek reminders to keep you inspired.

🐝 Free Event for Creatorpreneurs (Sponsored)

4 Titans of the Creator Economy. One Stage. One Day.

You know their names. You’ve followed their success. But you’ve never seen them all in one place—until now.

On July 16th, four of the most influential minds in the creator space are coming together for a live, virtual event: The Creator Business Summit.

Shaan Puri. Codie Sanchez. Chris Koerner. Tyler Denk.

They’ve built newsletters, brands, and 7-figure companies. And they’re breaking down how they did it. For free. For you.

From audience growth to monetization to long-term brand strategy, this is your chance to learn directly from the best.

Whether it’s day 1 or you’ve been building for a while, this is the one event you can’t afford to miss.

Beehiiv powers this newsletter, and if you’re torn between Substack and Beehiiv, I get it. Both are great platforms with different pros and cons!

P.S. — Clicking on the sponsorship image above is an easy way to support this newsletter. I appreciate you being here!

But here’s why I lean Beehiiv : their growth and monetization features are unmatched, and they host incredible free events (like the one featured above) to help you navigate your creator journey.

Plus, I’m offering free 1-on-1 consulting for anyone who starts a paid Beehiiv account through my link.

What you’ll get:

  • Help defining your niche

  • My advice on the best monetization path

  • Setup feedback: home page, template, welcome email, lead magnet, and growth strategy

How to claim your consulting session:

1️⃣ Sign up for Beehiiv using my affiliate link

2️⃣ Choose or upgrade to any paid plan.

3️⃣ Email your confirmation to [email protected].

4⃣ I’ll reply with your onboarding details and we’ll get started.

ICYMI

  • Ads are tricky, but I partnered with Adobe Express to show you an easier way — watch here

  • A path to $20K/month — watch now

  • How to build a killer content system — read more

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Brandon Smithwrick

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