Every Post Needs a Role, Not a Resume.

If you’re building content for a living, AI is your intern and your VA.

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Last week, I casually mentioned a few tools I use, and the response? Wild.

So this week, I sat down and built something better:

A full Notion page with 50+ tools, apps, software, and gear I’ve used to grow my creatorpreneur business.

But this isn’t just another tech stack list.

It’s built for the whole creator tools for content, monetization, systems, wellness, and staying sane while scaling.

Whether you’re trying to streamline, stay sharp, or start making more money—there’s something in here for you.

^{Back sure to bookmark or save this, I will keep adding to it.}

Every post isn’t meant to do it all.

That carousel trying to teach, inspire, and drive traffic? It’s giving overachiever with no direction.

That email pitching a product, recapping your week, and dropping a motivational quote? It’s lost.

I call it … content confusion.

When every post is trying to be everything, nothing sticks.

You’re not being strategic. You’re being messy.

IMO, Content is a team sport. Not every player needs to be the star. Some pass. Some score. Some play defense.

But they each know their role and your content should too.

Here’s how I approach content now. It’s not fancy, it’s just a plan.

Because when your content has a job, you can stop micromanaging its performance.

Try this the next time you’re about to hit post:

1. Pick the Role, Not the Result

Don’t start with: “I hope this goes viral” or “I want more comments.”

Instead, think: What’s the point of this post? What job is it here to do?

There are only four real roles your content needs to play:

Let one of those lead. That’s how you stay purposeful and focused.

Trying to cram all four into one post? That’s how you lose people faster.

2. Run the Content Gut Check

Before it goes live, I run it through this in my head … quick and dirty:

If it fails two of those, I scrap it. Or I turn it into something else entirely.

3. Think about the path.

This part is where most people fall off.

They write content in isolation instead of orchestration.

Your feed might look cool, but if it’s not guiding people through a journey from “who are you?” to “take my money”—you’re leaving growth on the table.

Here’s the rhythm to build around:

Think less feed, more flow.

You’re not just building reach, you’re building readiness.

Every piece of content doesn’t need to be a masterpiece but it does need to know its role.

Stop publishing “everything everywhere all at once” content.

Start building a lineup where every post, every reel, every email earns its spot.

Before you hit publish, ask yourself … what’s the one job this piece is here to do?

If it’s trying to do five things, it’s doing none of them well.

If this hit home, forward it to that one creator who’s posting like their feed has an identity crisis.

Playbooks for Creatorpreneurs who think like CEOs.

I I’ve dropped a few free tools designed to help creators like you grow faster and earn smarter without the guesswork.

From planning your goals, to landing brand deals, to writing scroll-stopping hooks there’s something in here for wherever you’re at.