This is not a pep talk.

It is a plan you can do in one week that turns your profile into a pipeline.

We used to say your next role comes from your network. Still true.

But we’re in a new era … your next role comes from your proof.

Content is your digital handshake. It lets hiring managers “meet” you before they meet you.

You don’t need to be an influencer. You need to be intentional.

Show the work, in public, in the right places. Start with LinkedIn

… and if LinkedIn isn’t your preferred platform or for your industry, that’s fine too.

You can do this with Instagram, X, or any other platform; it doesn’t really matter, but make sure to apply these principles.

_{Today’s Sponsor:}

Disconnected software creates what we call SaaD, or Software as a Disservice: wasted time, duplicate work, and stalled momentum. From onboarding checklists to reconciling expenses, SaaD slows every team down.

Rippling is the cure. With one system of record, you can update employee data once,and it syncs everywhere: payroll, benefits, expenses, devices, and apps.

Leaders gain real-time visibility. Teams regain lost hours. Employees get the seamless experience they deserve .

That’s why companies like Barry’s and Forterra turned to Rippling – to replace sprawl with speed and clarity.

It’s time to stop paying for inefficiency.

Don’t get SaaD. Get Rippling.

Stop SaaD in its tracks

This is how you turn LinkedIn from a digital resume into a place where real conversations start.

1) Position yourself so a stranger “gets it” in one glance

Think of your headline like a book spine. Someone should know your lane and the outcome you drive without clicking anything.

Headline formula: Role you want + niche + result.

Try something like: Senior SEO Strategist | B2B SaaS | Turns content into qualified pipeline. Clear, specific, and searchable.

Your About can be three short paragraphs, written like a human: who you help, proof you’ve done it, and what you’re looking for next.

“Hi, I help B2B software teams turn content into a steady pipeline of qualified demos. In my last role we grew inbound-sourced revenue from 14% to 31% in two quarters by tightening positioning and publishing proof of work weekly. I’m exploring Senior SEO or Content Strategy roles at product-led B2B companies that care about measurable pipeline. Reach me at [email protected].”

Your Experience should highlight work you owned, not just duties. Each bullet should flow: the problem you tackled, the action you led, and the result. Use numbers or concrete metrics if possible.

Use Featured to pin three artifacts that show the work. Think mini case, a “90-day plan” post, and a portfolio.

The goal is to let someone “meet” you in 30 seconds.

2) Publish proof

Your content is the interview before the interview.

People don’t know you yet. That’s fine

Show them how you think. Write posts that make a hiring manager say, “We could use that thinking in our meeting next week.”

Here are four writing prompts to start with:

Keep each post tight: set the situation in two lines, outline three tactics, give one KPI target, and invite a quick chat if it’s useful.

You are not begging. You are making their work easier.

3) Play Chess with Comments

Follow leaders at 10 to 15 dream companies and turn on notifications.

When they post, add something that moves the conversation forward.

For example: “Noticed your team is leaning into product clips. If you layer customer proof under each clip and measure save rate, you’ll probably lift demo intent without changing cadence. Curious if you’ve tried that.”

Familiar names get replies. Replies turn into DMs. DMs become calls.

This is chess, not checkers.

You want to be strategic and plant those seeds without alerting your current role or job that you’re on the hunt.

4) Shadow the role before you have it

Pick one company you respect.

Do a quick, kind audit and publish it. Start with what is working, point out one gap, then share a 30-day experiment with expected outcome.

Close with a simple offer: “Wrote this because I like what you’re building. Happy to walk a team through it.”

No snark. You are trying to be useful, not loud.

5) Be Findable

Recruiters live in LinkedIn search.

Grab phrasing from five to ten job descriptions and weave those exact terms into your Headline, About, and Experience.

Add the tools they ask for, and put priority skills first.

Stay active. Profiles that publish and comment get surfaced more often.

… if nothing else, please do this.

6) Connect this role curators

There is a whole class of people who post roles before they ever hit a job board.

Think recruiters and agencies who live on LinkedIn and share openings from their networks.

Kelly Gordon at Creative People is a great example.

Following people like this and turning on notifications means you hear about roles first.

That is how you skip the line.

7) Use Outbound the right way

Create messages that capture attention without pleading, and connect each one to something you just shared.

To a warm contact:

“Hey [Name], I follow your work at [Company]. I posted a short plan for [category] yesterday that might be up your alley. If you’re exploring [role], I’d value a ten-minute gut check on where my skills could slot in. Happy to send the spreadsheet if helpful.”

To a hiring manager:

“Hi [Name], I made a quick audit on [Company]’s [area]. It includes three experiments you could run in 30 days and how I’d measure them. If a fifteen-minute chat makes sense, I’ll bring the plan and keep it tactical.”

To a recruiter:

“Hi [Name], I help [type of company] do [result]. Here’s a recent proof post [link]. I’m open to [role title] or adjacent. If any searches match, I can be a fast interview with specifics.”

Here’s the honest truth, the job market is beyond tough.

This isn’t the time to stick to applying to a portal. You need to prove that you can make their next meeting easier to run.

If you’re set right now, share this with someone who isn’t. Forward it to the friend who just got blindsided. This playbook can save them a month.

P.S. If this playbook gets you a conversation, reply and tell me. I’ll feature a few reader wins, so others can follow the steps.

Every week I share a quick practical plays on brand marketers, monetization tips for creators, and growth strategies. Plus tools I actually use that you might’ve missed.

Catch up in minutes:

🎤 Solo Summit with Lettuce (Nov 6, 3 PM ET). I’m speaking about being a solopreneur and building your dream team. It’s virtual, easy to join, and I’d love to see you there — RSVP here

💸 Set smarter content rates. A step-by-step on pricing that factors audience value and protects your time without leaving money on the table — Read it here

🧠 My HQ lives in Notion. Projects, content, and tracking in one place. Plus Plan with Notion AI is free for 30 days — Join the Notionverse

📱 What the latest Instagram shift really means and what to post next — Dive in

📝 Want clearer LinkedIn posts and weekly performance notes? Stanley does both — See how it works

📰 Building a newsletter? I use Beehiiv. Try it free for 30 days and get 20% off your first 3 months — Get started

🎬 OpusClip turns long videos into scroll-ready shorts and publishes them across platforms in one click — Try OpusClip here

🗓️ My calendar system. The weekly rhythm that keeps me healthy, focused, and growing while the work stacks up — Steal the structure

⭕ Don’t let the algorithm hijack your brand. A framework behind my highest-performing posts and how to make them yours — Use the framework

⏳ The opportunity cost of saying yes. A quick read on when to pass, when to double down, and how to protect your best work — Read it here

🏦 Manage your business finances stress-free with Mercury, a sleek online banking built for creators and startups. Deposit $10K in 90 days and get $250 cash.

📋 I use Typeform to build custom forms, collect clean data, and keep everything on-brand. Start fast and keep it pretty — Join for free