Repurposing isn't copy & paste. It's outfit changes … but I’ll explain …

👋 Welcome back to Content to Commas — yes, two issues in one week. I have a reason.

The Workflow just published a full breakdown of how I run my content engine. Sara and Diandra spent hours pulling it apart. The Zaps. The prompts. The step by step breakdown.

You should read all of it but today's the synopsis.

This issue is about scaling your output without editing your voice.

_{a message from our friends @ Agentic Marketing Summit}

Manual marketing had a good run.

But the teams winning right now aren't briefing, approving, and repeating. They're directing AI agents that execute the whole strategy for them.

The Agentic Marketing Summit (May 4–8) is a free, five-day event that shows you exactly how it works in practice. Not theory. Not a PDF checklist. Step-by-step insight to help you become an expert in AI marketing agents.

Hosted by 3x Inc 5000 founder Manick Bhan alongside the sharpest minds in the marketing world today.

The era of doing it yourself is over!

Join Free Today!

If you've been here a while, you know I'm not a "do more" person.

I'm a "do it once and let it ripple" person.

That's what this system does.

One newsletter becomes 20+ pieces of 75% ready-to-post content per week across 6 channels.

All from a single newsletter.

Here's how I'd explain it to a friend over coffee.

You can copy the Zap. You can copy the tools. You can even copy the prompt.

But none of that works if you skip the brainwork.

Before you build any of this, get clear on what you sound like. What your audience needs from each platform. What outcome you want from each channel.

When someone asks me what YouTube is for, I don't say "subscribers." I say it's where I build trust and make complex things simple.

The outfit changes by platform. The person doesn't.

I'm partnering with Tribeca Festival this year for Tribeca X, the festival's brand storytelling summit running June 8 and 9 at Spring Studios in NYC.

Here's why I said yes.

Tribeca X is the part of the festival built for brand marketers, creators, and filmmakers who care about how stories actually move culture. It's two days of panels, screenings, and networking with the people shaping where brand storytelling is going next.

This year's lineup is stacked: Dhar Mann, Michelle Khare, Brooklyn Peltz Beckham, the writers of K-Pop Demon Hunters, Aurora James, Taylor Rooks, plus leaders from American Express, Dick's Sporting Goods, the WNBA, Planned Parenthood, Moet Hennessy, and Imagine Entertainment.

A pass gets you:

If you're a creator who's serious about brand work, or a marketer trying to figure out where this is all heading, this is the room.

Thanks for reading! Say hi 👋 on LinkedIn
If this newsletter helped you make money, save time, or get unstuck… I want the receipt
Was this newsletter forwarded to you? Subscribe here
Interested in advertising? Get in touch