Someone on Threads said they wanted to start posting on LinkedIn but didn't because it’s "too saturated” … LinkedIn???

I've heard this same sentence about every single platform that exists... and I'm done letting it slide.

👋 Welcome back to Content to Commas, your weekly playbook for creators, entrepreneurs, and content pros who want to translate content into strategy without the complicated stuff.

Youtube is oversaturated. Podcasts are oversaturated. Instagram is oversaturated … cap 🧢 . It’s not.

"Oversaturated" almost always means "full of the same thing", not full of you.

This week, I’m going after one of the most popular excuses in the content world and replacing it with four actual facts.

📌 In this issue:

Let’s get to work.

— Brandon

^{a message from our friends at Caliber.}

Most brands blame the algorithm.

But the bigger problem? Everyone’s copying the same formats, trends, and content strategies.

The Caliber Collective’s latest report, Social’s Copycat Crisis, unpacks why social media feels repetitive right now and what creators and marketers should focus on instead.

Inside, they break down:

This is one of those reports that makes you rethink your entire content strategy in the best way.

"Oversaturated" is one of the most repeated phrases in the space.

It's also one of the most misunderstood. Every year, new voices break through on "crowded" platforms.

New newsletters pop off. New podcasts hit. New creators build audiences from scratch.

So I want to combat this “oversaturated” thing head on.

This is the one that starts it all.

You see thousands of accounts already doing a thing, and convince yourself all the seats are taken.

But what you're looking at isn't competition. It's sameness.

YouTube has over 800 hours of video uploaded every minute.

And yet, every year we fall in love with a new channel.

try this instead…

Go to the platform you're avoiding. Scroll for 20 minutes. Ask yourself two questions:

If the answer to question two is no... that's your gap.

That's a door, not a wall.

PRO TIP — Saturation isn't about volume, it's about boring ‚and sameness is the one thing you can't be if you're being honest about who you are.

It's a trap don't do it.

When you spend too much time consuming, you lose the thread of what you actually think.

You start to absorb their format, their phrases, their rhythm and before you know it, your content sounds like a remix of three other accounts.

This is what I call copycat syndrome and it comes from over-studying.

Remember when YouTube was new and everyone opened with "Hey guys, like and subscribe, welcome back to the blog"?

Nobody sat down and decided that. It spread because new creators watched existing creators and assumed that was the template.

try this instead…

Take a two-week content fast from the accounts in your niche. Still create. Still post. But stop watching what the people around you are doing. See what thoughts come out when they're actually yours.

Let me be real... this one frustrates me the most.

There's been a podcast about entrepreneurship since 2004. That didn't stop How I Built This, Invest Like the Best, Diary of a CEO, or My First Million from building massive audiences in the same space.

Same topic. Different lens.

try this instead…

Ask yourself, "What do you hate in your space?" What keeps annoying you when you scroll through? What makes you roll your eyes? What do you see people getting wrong or doing in a way that makes you want to throw your phone?

That's your next post!

That list is your differentiation roadmap. I got on LinkedIn and went the opposite direction of the corporate tone I kept seeing everywhere. I didn't plan it as a brand strategy. I just refused to sound like something I wasn't.

Alex Cooper launched Call Her Daddy in 2018, when literally everyone said podcasting was already oversaturated.

But notice how the window doesn't close for originality the way it does for imitation.

Listen … every year there will be a new wave of platforms, formats, and distribution channels.

And every year, the same people who say the current thing is oversaturated will say the same thing about the new thing.

Meanwhile, someone (maybe the person reading this right now) is going to show up, be specific, be real, and break through anyway.

Every myth above has one thing in common. They're all about the space. The competition. The crowd. But the move every single time is to redirect that energy back to yourself.

You know how to write. You know how to post. You know how to show up.

But there’s no clear path between the content they’re making and the business you want to build.

That’s why I’m launching Content to Commas: The Course 🎤

Inside, I’ll teach creators, founders, and marketers how to turn content ideas into something real.

Not by posting more. Not by chasing trends. Not by becoming a full-time content machine. But by building a repeatable strategy that connects what you publish to what you actually want.

Join the waitlist here.

Each week, I share simple plays on branding, monetization, and growth strategies, plus tools I actually use that you might've missed. Catch up in minutes.

These hit hard the first time. Worth the re-read.

Yes, these are affiliates, but I really use them.

Thanks for reading!
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