I post around 300 times a year. 4 types of those posts are the reason I can charge what I charge.

👋 Welcome back to Content to Commas. If your posts get shared and your inbox stays quiet, I need you to read this one to the end 😉.

This issue sat in my Notion for a while, because I was trying to think of how best to communicate this but I think the issue finally makes sense.

Content can get you paid directly and indirectly … let me teach you the difference and how it works.

This issue is the four types posts that get you paid, what each one has to do, and how to do them all without trying too hard.

📍 In this issue:

Let’s lock in.

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and look, "be useful" is still not wrong.

I've built a 10K+ person newsletter on it. But being only useful and never asking anyone for anything may not close deal or gain the client 100% of the time.

Last year I told you every post needs a job. This is the version for when the job is getting paid.

Going to make this painfully simple ↓

Think of your receipt post as your recap, your “can't believe this just happened”, your “here how this project came together”.

How to know what to charge for is a tip. How I 3X'd my rates without burning bridges is a receipt. Same-ish topic with different jobs.

Even while I'm on paternity leave, I have potential clients reaching out wanting to work because of posts from monthsss ago that are still working while I'm resting.

[that’s crazy! a post from 5 months ago can bring the right people to your doorstep/inbox]

You have googled yourself before, so why wouldn’t someone wanting to work with , buy from, or hire you. LinkedIn, YouTube, Instagram, whatever's public. What they find either backs up your price or gives them a reason to push back. The receipt is what you want them to find.

Think of those receipts has screenshotted wearing a costume.

→ Watch rule three in my 5 cheat codes video, it's this exact post
→ Pick your level of building in public

The receipt proves you did it.

The mirror does what it sounds like … is the reflection post.

You're also allowed to be your own case study.

Most of my mirrors are me: the “L” I turned into $20K at Cannes or The Year-One Newsletter Audit (steal this).

The mistake is doing a version of "we worked together and it went great” or being the overly humble where they wonder … “did you really work on this???”

These are some examples of how you can generate indirect revenue.

By showcasing your work, you’re positioning yourself as someone who can offer these services to others.

To take it a step further, you might end with a note like, “I’m currently seeking more clients to collaborate with on similar projects.” This way, your posts can become direct avenues to earning more.

People pay for the after. The mirror is the only place they get to see it.

This is the one almost nobody writes, which is exactly why the people who write it eat.

Humans aren’t meant to agree 100% of the time, so you being a “yes man” isn’t helping you.

The “yeah…but” posts names an objection or an unpopular opinion (a real one, not the fake one for clicks) and I promise you, when you do this outreach becomes inbound.

My Substack video is a yeah-but post.

The objection was "should I be on Substack?" and I answered it once, in public, so I'm not answering it in DMs for the rest of the year. The "too saturated" issue is another one.

The “yeah…but” post is the cheapest sales rep you'll ever hire. It costs you one afternoon and never asks for commission.

Somewhere in your last 30 posts, one of them has to say what you sell or provide, who it's for, and how to get it.

simply put … “closed mouths strave” … I mean um … “close mouths don’t get fed”.

Show the work, talk about what you do, and say “hit me up if you’re looking for something similar”

Since I'm asking you to build one, here's mine: I help creators and founders turn content into income, through this newsletter, the Content to Commas course (waitlist is open), and 1:1 work.

That's a door.

→ Turn 10 people into $3,000 is a door for a paid cohort, and I mean a whole issue of one
→ Your first $1K is closer than you think

These are four types of posts that can help you make money.

They encourage people to contact you, make deals happen more smoothly, and make incoming opportunities feel natural.

I'll see you next Saturday, my friends! 👋

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